Digitalízate o desapareces
El mundo está en constante evolución y la tecnología ha desempeñado un importante rol en estos cambios, sobre todo en la comunicación.
En este blog que he llamado Digitalízate, encontrarás información especializada sobre la importancia de que tu marca personal o tu negocio tenga presencia en internet, la forma correcta de gestionar esa marca por los distintos canales de comunicación y cómo debes prepararte para encarar esos cambios desde el ámbito personal y cultural.
Además encontrarás algunas herramientas de Marketing Digital que debes utilizar para automatizar tu comunicación, mantener una relación cercana con tus clientes, suscriptores o seguidores y hacer de tu sitio web un sitio visitado y proponente.
Entregaré también, información actualizada sobre noticias, innovación, tecnología, publicaciones y conceptos que debes conocer si te quieres sumergir en el mundo de la comunicación digital.
Cuando pensaba en el nombre de esta primera publicación, escogí Digitalízate o desapareces, y mientras buscaba referencias sobre este tema, encontré que Digitalízate o desaparece es el nombre de una importante publicación española de Adolfo Ramírez, quien en 2015 volcó toda su experiencia comercial y tecnológica a describir en esta obra los pasos a seguir de las empresas para no dejarse arrastrar por los cambios que suponen la llegada de la tecnología. Dicho por el autor, desde digitalizar su corazón hasta redefinir sus conceptos a nivel de cultura, organización, procesos e innovación. Esta obra será mi nueva lectura de la que seguramente compartiré hallazgos importantes durante mis próximas publicaciones. Me llamó mucho la atención en los resúmenes que he revisado, que el contenido propuesto en este blog se complementa perfectamente con lo que esta obra expone. El libro lo puedes obtener en versión impresa o en versión digital.
Para el autor la digitalización de las empresas supone un cambio primordialmente en su cultura, y que por plan estratégico de comunicación que se haga, sin ese cambio cultural, no existirá tal digitalización.
Recomendable como punto de partida para cualquier directivo empresarial que tenga la responsabilidad de la digitalización de su empresa.
Y precisamente de lo que hablaremos en este espacio, sólo que dirigido al individuo, Digitalízate está más relacionado a un cambio mental y cultural que al uso de la tecnología, las herramientas que iremos conociendo poco a poco, son simplemente eso, herramientas, un apoyo para la consecución de objetivos.
Bienvenido
Gonzalo Bayancela
Otras publicaciones
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